Singapore Jewellers Association (SJA) is the only non-profit organisation representing jewellery operators in Singapore. Currently, there are about 360 corporate members which include most of the reputable and long-established jewellers in Singapore.
Jewellery has long been regarded as one the of most precious and elegant ornaments available in the market. When making any purchase, the customer’s main concerns are the design, quality, workmanship, value of the jewellery and the reputation of the jeweller. The Association’s mission is to encourage members to follow a code of practice which is just and fair so as to protect the interests of consumers and also instill greater confidence in the jewellery industry. Members of the Association are also obliged to follow the code of practice as a minimum standard of the jewellery industry.
The Association is also embarking on a series of training programs to improve the professionalism, service quality and product knowledge of its members, including the use of advanced technology to modernise the jewellery industry.
The Association’s first website was set up in the year 2000 to provide speedy communication and quick access to information and to facilitate a borderless business environment for all its members. This also enables the trade partners and consumers to utilize the Association’s website for information like company profile, new arrivals, services provided and so on.
Members of the Association could also make use of the website to disseminate commercial information and communicate with their customers or business partners.
The setting up of the Association’s website marks a significant milestone for the jewellery industry in the new millennium. It paved the way for our members to adopt information technology in their business. Aligned with the technological changes, the Association revamped its website in Year 2008 to facilitate a one-stop e-platform for the jewellery industry.