TAKA Jewellery is a household name in Singapore with more than 20 stores for bringing fine jewellery to the masses. Our founding vision – to share the joy of fine jewellery with as many women as possible – has endeared us to a large and loyal following of customers. We are proud to be a massively popular brand from housewives to corporate executives and tourists.
The inspiring vision of our founders has been transformed into a practical set of objectives and guidelines, summed up in our Mission Statement as follows:

We strive to be the market leader and the preferred destination for fine jewellery…
- by presenting a collection of affordable yet quality fine jewellery to our customers
- by offering our customers a complete shopping experience, with courteous and prompt service to enhance their satisfaction
- by continually reviewing our processes and systems to ensure their effectiveness

Our bold pricing policy relies on the three key factors of slim profit margins, bulk purchasing power and a short supply chain with no middle man. In other words, we keep our mark-ups as low as possible; we buy quality diamonds in bulk and pass on the savings to our customers; and because we are also a manufacturing jeweller, we make our own pieces rather than source them. The net result: genuine diamond and gemstone jewellery at remarkably affordable prices.

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